On this day March 27 1987 The Price Is Right officially became the longest running daytime game show in television history. Hosted by Bob Barker the iconic series surpassed the previous record held by Concentration and continued its reign as a staple of American daytime TV.
Known for its colorful set enthusiastic contestants and classic pricing games like Plinko and Showcase Showdown The Price Is Right had already become a cultural phenomenon by the late 80s. Its mix of fun competition and audience participation helped it stand the test of time across generations.
80s insight: Bob Barker hosted The Price Is Right for 35 years before retiring in 2007 making him one of the most recognized faces in TV game show history.