On this day, February 17, 1986, Rod Roddy officially became the new announcer for The Price Is Right, taking over the role that would make his voice one of the most recognizable in game show history.
Roddy, known for his energetic delivery and signature call to contestants “Come on down!” brought a lively and enthusiastic presence to the show. His colorful jackets and warm personality made him a fan favorite, and he remained the show’s announcer until his passing in 2003.
Prior to The Price Is Right, Roddy worked as a radio personality and TV announcer, lending his voice to shows like Press Your Luck. His tenure on The Price Is Right became legendary, as his voice became synonymous with the excitement of the longest running game show in television history.
80s insight: Rod Roddy’s love for flashy, brightly colored jackets was inspired by his travels to Thailand, where he bought many of his signature outfits.